IDEAS AT WORK
It takes time, passion and diligence to create ideas that resonate. When they do – the audience responds with enough trust and passion to carry your idea forward.
Contagious Ideas don’t just happen. It takes belief, incredible passion, in-depth data, a well rounded strategy and a group of brand champions who will share your passion and take pride in its’ introduction to the world. Most likely you already know the individuals who will become your brand champions – they share your beliefs and your passion, they are part of the same clan, the same fan club… But they are not all part of the same meetup, they are spread all over the world. You can only reach them if you communicate authentically and don’t push, focus on the message and we’ll take care of the inbound – they will find you organically. Here are a few examples of ideas that resonate authentically enough to become contagious
How We Work
We test every brand, every task and vet every concept through our idea filter in order to identify the weak links and work smart with our clients to build a well rounded and fully tested conversion strategy before the race begins.
THE IDEA FILTER
WHY does your brand exist? This is the most fundamental question; the core operating principle. WHY do you do what you do, WHY should the audience follow, WHY will they believe and WHY will they engage?
WHO are the people in your club, WHO shares your passion, your belief? WHO will be rewarded by your product, and WHO is most likely to believe in your product and passionately carry your message forward. WHO is most likely to become your brand champion?
HOW will you communicate with your brand champions? HOW will they be informed, how will you reach them and most importantly – HOW easily can those inspired by your brand champions – find you? We call it Findability.
Home & Decor
22 N 12th St New York, NY
Home & Decor
Bolder Folsom Ave, Suite 600, San Francisco
© 2015 deTheme. Quality WordPress Theme by Elite Author
Hand-crafted in Java island